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About Us
3 Acts Interactive are 2 people with 1 goal:
- facilitate positive change
About Company
3 Acts Interactive is a digital agency based in Toronto. We help businesses maximize online efficiency by creating goal-oriented experiences backed by solid information architecture.
Define, Visualize, Implement, Evaluate
We provide full range of professional and creative services to define, visualize, prototype, and implement interactive products - from scratch or based on your existing brand - as well as evaluate and monitor existing solutions to continually evolve and adapt the experience for steady, measurable growth.
Our holistic approach to online strategy, user experience design, and technology creates a solid foundation for balanced, effective, and engaging experiences that align business needs with user goals.
We find the core and build around it
Before first designs are drawn, we work with you to find the core of your brand – its character and essence – which becomes the foundation of your online identity, providing direction, tone, and shaping the visual theme of the end product.
The needs of a startup are different from those of a growing or mature business – especially online. We understand these differences and create individual solutions that help your business be more efficient, grow faster, and succeed sooner.
Vlad Khomutov, Founder
I started Vlydesign - my first IT consulting firm - in late 90's. Focusing on information design and user experience, I won recognition and trust of many world-class companies.
Over the years and after hundreds of projects, I saw many companies approach digital solutions in a cookie-cutter manner and knew that it could be done better, with less effort and more return.
3Ai is a result of my 12 years in the industry, and was incorporated in 2009 with Yevgeniya Savosta to bring the best practices of Digital Strategy within reach of small and medium businesses – a service almost exclusively reserved for Fortune 500 companies.
Industry Expertise
- Advertising
- Art & Design
- Automotive
- E-Commerce
- Education
- Entertainment
- Financial
- Government
- Information Technology
- Medical
- Music
- Online Backup & Storage
- Real Estate
- Social Media
- Telecommunications
Customer Highlights
A good digital product is like a bridge:
- solves a problem
- connects people
- built to last
What we do
- Strategy
- Business Analysis
- Competitive Research
- Usability + User Research
- Information Architecture
- Brand Positioning
- Social Media Strategy
- Roadmap Planning
- Creative
- Art Direction
- Creative Direction
- Advertising & Marketing
- Interaction Design
- User Interface Design
- Graphic Design
- Print Design
- Illustration + Digital Art
- Technology
- Front-End Development
- Solution Architecture
- Mobile Development
- Performance Optimization
- Search Engine Optimization
Strategy is an action plan in pursuit of a goal
The impact of technology on business is undeniable - modern companies treat digital as one of the most important frontiers of connecting with their customers and enabling instant, global reach for their products and services.
Measurable & Specific Actions
Our digital strategy services will help you define measureable goals and execute specific steps to deploy a solution that combines core principles of marketing, eCommerce, architecture, and user-centric interactive design.
Generating buzz, increasing conversions or sales, enabling self-service capabilities, reducing call centre costs, leveraging social media, enabling content publishing and distribution - these are just a few areas where digital strategy can help you.
Tailored to Fit
We recognize three distinct phases of business evolution – the start up, growth, and maturity and unique needs of each stage. For every client, our strategy is tailored to their specific phase. Read more about our process to see the unique needs and challenges of each stage and how we can help you move forward.
Creative design is 80% science and 20% art
We start the creative process by distilling your message to its core, the “mood” of the experience, and factor in your strategic goals to get a birds eye view of a desired end state.
Purpose & Expression
Design follows purpose and art is pure expression. The two blend when design becomes interactive – when it reacts and responds to user’s actions over time, gaining its own unique personality (emotional VS subtle) and behavior (energetic VS relaxed) that resonates with your brand.
Harmony & Tone
User experience design is a science where every element on the screen is carefully positioned to work in harmony with overall brand theme and always supports the purpose. Graphic design is an art that sets the emotional tone of the message using color, composition, contrast, and proximity for a natural and balanced expression.
Technology is the easy part
Once the vision and creative have been defined, finding and implementing the technology solution is a piece of cake.
Depending on the scale and complexity of a project, we will recommend the best approach – developing in-house, adapting an established open-source or commercial product, or working with one of our trusted partners whose expertise matches your needs.
We have an extensive in-house expertise in standards-compliant client-side development and open source technologies – with a proven record in designing, developing, deploying, and maintaining scalable, high-performance applications.
Over the past 12 years, we have built an extensive network of partners with stellar expertise in C, C#, C++, Java, .NET, and Flash/Actionscript – should your project require these technologies.
Regardless of technology choice, we will work closely with you to ensure the execution is done properly and according to best practices and standards.
Our process is like evolution:
- focuses on strengths
- eliminates obsolete
- improves important
Overview
Our process is based on the principle that a business evolves in cycles with three stages. At the end of the third stage the cycle repeats on a larger scale and with more complexity.
Your needs and objectives will be different in each stage, and we will tailor a digital solution that is most suitable to propel you forward to the next one.
1. Innovate - Define Core Value
If you are about to launch a new product or thinking about a ground-up redesign – you are in this stage.
The main goal of this stage is a clear definition of a problem and how you solve it – a message that will resonate with your audience and create interest in your product. Your core value will help position your brand and establish its tone and character that will drive the creative and interactive aspects of design.
We will focus on marketing, lead generation, and social media strategies to create buzz and will suggest a copy platform and design solution to capture attention. Our creative will focus on supporting your value; interaction design will focus on creating a feedback loop to connect with your audience.
Simple branding and clear message are the keys to a successful start:
- Brand positioning
- Social media strategy
- Marketing & Advertising
- User research & A/B testing
2. Amplify - Grow Customer Base & Revenue
Once you've connected with your audience and found the key tone of your message, your digital strategy enters the second stage – growth and expansion of your online solution.
At this point, you need to accommodate the growing number of customers and to strengthen the relationship. We will focus on usability and interaction, extending your online solution with more information and functionality to reflect your growth. At this point it is important to keep up with customer feedback and be responsive to it.
Creative design will focus on establishing brand guidelines across various media to ensure consistent look and feel.
Rich functionality and excellent information architecture are the keys to sustain growth:
- Analytics, Metrics & Tracking
- Usability & Information Architecture
- Interactive Design
- Solution architecture
3. Stabilize - Increase Efficiency & Create Sustainable Model
For an established business, digital strategy should focus on maximizing ROI and creating new revenue streams through proactive innovation.
At this stage, performance and efficiency are the key areas of focus. Large web sites often have an unnecessary level of complexity. This complexity makes it harder to be proactive in your digital strategy and forces reactive decisions instead.
We will focus on streamlining and consolidating your web site or application into a single solution that will enable you to grow further and create a strong framework for future innovation.
Creative will focus on consolidation of styles and reinforcing the brand, while strategic services will focus on customer relationship, performance, and enterprise frameworks:
- Analytics, Metrics & Tracking
- Web Standards & Optimization
- Usability & Information Architecture
- Scalability, Performance, and SEO